ARA TOCA CATALUNYA

Client: PSC®
Year: 2023 - 2024
Sector: Naming, Art Direction, Graphic Design
Direction: Sebastian Saavedra
Design: Carlos Franco
Art direction for PSC (Partit dels Socialistes de Catalunya) internal political campaign.

‘Ara Toca Catalunya’ was the whole concept behind the 15th congress of the socialist party of Catalonia in 2024. Empowering the ideas that remains behind the historical background of the socialist guild in the remarkable land of Catalonia. Alongside the naming and the creation of a whole graphic universe we explored through a single symbol like an arrow the direction towards progress which has a notable graphic coherence.


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