ANDROCEUTICS
Client: Lemon e Hijos®
Year: 2023.
Sector: Branding, Art Direction, Graphic Design.
Design: Carlos Franco
Brand system for pharmaceutical company enhacing male health located in Barcelona, Spain.

The project was focused in the creation of a graphic identity that reflects Androceutics's role as new option in the male health market. The signature was designed to be revealed through a modern and dynamic logo creating a fluid and flexible shape working with a stunningly versatile typography; showing off its seamless combination of contemporary details and classic styles, this helped tie in the overall concept of that was behind the main brand personality features which evoques a trustful and timeless identity.