Lemon e Hijos®
At Lemon e Hijos, I worked as a Graphic Designer and Art Director, developing visual concepts and leading the design execution for a range of B2B communication projects. My role involves translating strategic goals into strong visual languages—crafting everything from key visual campaigns to print and digital materials. I actively collaborate with copywriters and strategists to ensure consistency, clarity, and impact across every piece of communication. Clients such as: Repsol, Ajuntament de Barcelona, PSC and more.
Client
Lemon e Hijos
DELIVERABLES
Concept Branding Graphic Design
Year
2023
Role
Art Direction
'ARA VE NADAL, ARA VE BARCELONA'
Ad spot developed in late 2023 for the Barcelona City Hall
DESCRIPTION IN CATALAN: S'acosta Nadal i la gent de Barcelona sabem que hi ha tradicions imperdibles: els llums, Santa Llúcia, els dinars compartits, la Cavalcada... I això és el que reflecteix la campanya d'aquest any, amb l'espot en què Maria Rodés posa la música i la veu: l'orgull de celebrar les festes a la nostra ciutat.
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Client
AJUNTAMENT DE BARCELONA
DELIVERABLES
Concept Branding Graphic Design
Year
2023
Role
Art Direction
'ACTIVA TU ENERGÍA'
Ad spot developed in EARLY 2024 for 'FUNDACIÓN REPSOL'
Activa tu Energía es un proyecto piloto que se enmarca en el compromiso de Repsol y su Fundación con el futuro de los más jóvenes fomentando la práctica deportiva desde edades tempranas y promoviendo estilos de vida saludables
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Client
FUNDACIÓN REPSOL
DELIVERABLES
Concept Branding Graphic Design
Year
2024
Role
VISUAL CONCEPT
'ARA TOCA CATALUNYA'
Art direction for PSC (Partit dels Socialistes de Catalunya) internal political campaign.
‘Ara Toca Catalunya’ was the whole concept behind the 15th congress of the socialist party of Catalonia in 2024. Empowering the ideas that remains behind the historical background of the socialist guild in the remarkable land of Catalonia. Alongside the naming and the creation of a whole graphic universe we explored through a single symbol like an arrow the direction towards progress which has a notable graphic coherence.
Client
PSC
DELIVERABLES
Naming
GRAPHIC DESIGN
Year
2023-2024
Role
DESIGNS & ANIMATIONS
ART DIRECTION:
SEBASTIAN SAAVEDRA
'MÉS EUROPA'
Art direction for AJUNTAMENT OF BARCELONA. EUROPE'S DAY 2024/2025
‘Friday, 9 May, brings the 75th anniversary of the Schuman Declaration from 1950, which symbolised the start of the European integration project. Several institutional and cultural activities are being organised to celebrate Europe Day, aimed at everybody.
Client
AJUNTAMENT DE BARCELONA
DELIVERABLES
GRAPHIC DESIGN
Year
2024-2025
Role
DESIGN & LAYOUT