Bio

Shaped by a belief that meaningful work begins by questioning the norm. With a background that spans cultures and disciplines, Carlos Franco brings curiosity and flexibility to every project, combining sharp strategic thinking with bold, expressive storytelling.

Whether building a brand from scratch, shaping editorial content, or directing the visual language of a campaign, the focus stays on creating clear and lasting identities. Each project, regardless of scale, is treated as a unique opportunity to turn ideas into something that connects, performs, and leaves a genuine mark.

Email, LinkedIn, Behance, Bandcamp

Education

Master Visual Design
ELISAVA Facultat de Disseny i Enginyeria de Barcelona
2022 — 2023

Industrial Design Degree
Pontificia Universidad Javeriana
2011 — 2016

Experience

Designer & Label Manager
Ediciones Espectro Oculto®
2024 — Present

Mid Graphic Designer
Lemon e Hijos®
2023 — 2024

Graphic Designer & Music Promoter
Antimateria Bookings
2019 — 2022

Graphic Designer Jr.
Sancho BBDO
2018 — 2019

Graphic Designer & Music Promoter
Tres/Cero/Tres
2018

Skills

Branding
Visual Identity
Concept Development
Design Strategy
Digital Content
Naming
Editorial Design
Print Production
Product Design
Music Production
Sound Design

Clients

Repsol
Canyas Barcelona
Fundación Telefónica
Goverment of Suriname
Ajuntament de Barcelona
V8 Interceptor Publications
PSC (Partit dels Socialistes de Catalunya)
BID (Banco Interamericano de Desarrollo)

herejia.xyz

Herejía Studio®

Founded by Carlos Franco; Herejia Studio® operates in deliberate opposition to the predictable. It brings together graphic design, identity, sound, and moving image under a single way of thinking.

Coming from “herejía” — heresy — understood not as rejection, but as curiosity: the impulse to question, to look again, and to approach things from a different angle. That idea runs through every project, shaping how concepts are developed and how forms take place.

Herejia works with artists, brands, and independent projects to develop identities and systems that are clear, adaptable, and made to be used over time.

Based in Barcelona (Catalunya)

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Raining Tears Ov Blood®
2026 — Ongoing collaborative project

RToB is a visual and sonic archive, connecting fragments of music, art, literature, film, design, architecture, and more.

Branding
Naming

They value the physical object as much as the image or the sound & it is also a bridge between creatives through research & collectible objects.

Screenprinting
Digital & Concept Development

RToB is a project built from genuine interests, not market logic, where they create around subjects that matter to them.

Authors: Laura Requesens Martín Studio & Herejía Studio
Edited by: Carlos Franco
Screenprinting & Mixed Media
Printed in: Print Workers Barcelona

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RToB explores music, art, design, print culture, film, literature, and underground histories through a lens that is both research-driven and highly visual. Rather than chasing trends, RToB works like an evolving collection of references, fragments, and connections that are studied, recontextualized, and turned into meaningful narratives.

In practice, each subject becomes a case file: researched through documents, imagery, recordings, context, and cultural traces, then translated into storytelling, visual content, memes, printed matter, and handmade collectible objects.

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Lemon e Hijos®
2023 — 2025

Lemon e Hijos is a design studio based in strategy, content and audiovisual production for brands. Specialising in digital brand strategy, the studio combines SEO expertise with content strategy to help brands grow their audience and visibility in search.

Concept
Branding

Its work spans creative direction and content strategy — from copywriting, storytelling and community management to editorial and graphic design — alongside advertising creation for both digital and offline media such as TV, radio and press.

Art Direction
Concept Development

Lemon e Hijos has developed exclusive, long-term relationships with brands including Box Repsol, Guía Repsol, Nike, Massimo Dutti, La Vanguardia, Fundación Repsol, Ajuntament de Barcelona, Netmind and many more.

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Rooted in Barcelona's creative scene, Lemon e Hijos operates at the intersection of strategy and craft, treating brand communication as a long-term narrative rather than a series of isolated pieces. This integral approach — spanning digital strategy, editorial content and audiovisual production — allows the studio to maintain a consistent voice for its clients across every channel, while its confidential, exclusivity-driven model reflects the trust placed in it by major national brands..

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Studio Laura Requesens Martín
2025 — 2026

Studio Laura Requesens Martin is a Barcelona based creative studio specialising in art direction and physical production for brands and agencies.

Graphic Design
Branding

With over 10 years of experience, they design and build bespoke environments for events, brand experiences, shootings, window displays, installations and set design.

Visual Identity
Editorial Design

The studio combines creative direction with hands-on production through its own workshop and a trusted network of specialised craftspeople.

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Authors: Studio Laura Requesens Martín
Edited by: Herejía Studio
Editorial Design & Mixed Media

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The branding employs a serif font for a refined, craft-oriented sophistication, blending seamlessly with floral motifs from projects like giant flowers.

Minimalist layouts prioritize imagery of bespoke installations (e.g., Sant Jordi, Castañer stands) in natural palettes. Clean hierarchy uses ample whitespace, high-contrast photos, and subtle organic accents to evoke Barcelona's creative scene and the studio's 10+ years in art direction.

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Ediciones Espectro Oculto®
2024 — Ongoing

Each release is treated as an artifact — pressed in limited quantities, professionally mastered, and never available digitally.

Creative Direction
Art Direction

Espectro Oculto's visual language echoes the music’s analog grit: monochrome textures, spectral silhouettes, fragmented typography, and brutalist design cues inspired by early DIY aesthetics and underground culture.

Curatorship
Visual Identity

Every design is an extension of the sound — enigmatic, minimalist, and evocative.

Elementa Obscura Vol.01
Cat#: EOD002
250 Copies. No Repress
Mastered by: Marco Antonio Spaventi
Distributed by: Bordello a Parigi

Elementa Obscura Vol.02
Cat#: EOD002
250 Copies. No Repress
Mastered by: Marco Antonio Spaventi
Distributed by: Bordello a Parigi

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Elementa Obscura’s visual language treats each compilation like an occult artifact: ritual diagrams, and a sans-serif grotesk frame the releases as objects of discovery. The design balances ancient grimoire references with a strict graphic system, giving the series a mysterious identity.

Across both volumes, the artwork evokes cosmic invocation and dark-age symbolism, translating the sonic world into a minimal yet charged emblem. It feels ceremonial, and intentionally timeless.

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Dale Gas Barry & V8 Interceptor Publications
2021 — 2024

Paranoid & Impotent:

Compilation of Stories of travel & Observations on Social Vermin.

Layout
Editorial Design

A collection of short stories, ten years in the making. Follow our protagonist on a series of dis-adventures across the Americas and beyond. A toxic fuelled journey of filth, despair & confusion.

Urofagia
Paranoid & Importent

Performed and written entirely on the road.

Dale Gas Barry is ‘PARANOID & IMPOTENT’.

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Title: Urofagia
Author: Dale Gas Barry
92pp, Hardback, 15 × 12 cm
Self-published
Printed by:

Title: Paranoid & Impotent
Author: Dale Gas Barry
Illustrations by: Lazarus
190pp, Hardback, 16 x 23.8 cm
Self-published
Printed by:

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The harsh realities of life in Berlin are laid bare in this short novel. From the piss drenched corners of the club scene, to the inevitable slide into madness.

This is not therapy. This is not an addiction. It's a fetish — of course it is.

Urofagia — a love story with no boundaries.

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Herejia Studio® by Carlos Franco