Dolce Bina

Brand system and communication strategy for pastry brand in Melbourne, Australia. A brand built on a unique positioning, defined by a dynamic yet minimal voice. This project explores the creation of a visual identity that is elegant, memorable, and full of intention. Every element was designed to reflect refined simplicity — from the typography to the spatial balance — evoking a sense of sophistication while remaining versatile and fresh. The result is a timeless identity system that speaks with clarity and confidence, tailored for a brand that dares to stand apart with subtle strength.