Bio Shaped by a belief that meaningful work begins by questioning the norm. With a background that spans cultures and disciplines, Carlos Franco brings curiosity and flexibility to every project, combining sharp strategic thinking with bold, expressive storytelling.

Whether building a brand from scratch, shaping editorial content, or directing the visual language of a campaign, the focus stays on creating clear and lasting identities. Each project, regardless of scale, is treated as a unique opportunity to turn ideas into something that connects, performs, and leaves a genuine mark.
       
Email, LinkedIn, Behance, Bandcamp

Education
Master Visual Design
ELISAVA Facultat de Disseny i Enginyeria de Barcelona
2022 — 2023

Industrial Design Degree
Pontificia Universidad Javeriana
2011 — 2016
Experience 
Designer & Label Manager
Ediciones Espectro Oculto®
2024 — Present

Mid Graphic Designer
Lemon e Hijos®
2023 — 2024

Graphic Designer & Music Promoter
Antimateria Bookings
2019 — 2022

Graphic Designer Jr.
Sancho BBDO
2018 — 2019

Graphic Designer & Music Promoter
Tres/Cero/Tres
2018
Skills
Branding
Visual Identity
Concept Development
Design Strategy
Digital Content
Naming
Editorial Design
Print Production
Product Design
Music Production
Sound Design
Clients
Repsol
Canyas Barcelona
Fundación Telefónica
Goverment of Suriname
Ajuntament de Barcelona
V8 Interceptor Publications
PSC (Partit dels Socialistes de Catalunya)
BID (Banco Interamericano de Desarrollo)
    herejia.xyz

Herejía Studio®
Founded by Carlos Franco; Herejia Studio® operates in deliberate opposition to the predictable. It brings together graphic design, identity, sound, and moving image under a single way of thinking.
Coming from “herejía” — heresy — understood not as rejection, but as curiosity: the impulse to question, to look again, and to approach things from a different angle. That idea runs through every project, shaping how concepts are developed and how forms take place.
Herejia works with artists, brands, and independent projects to develop identities and systems that are clear, adaptable, and made to be used over time.

Based in Barcelona (Catalunya)

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Studio Laura Requesens Martín
2025 — 2026

Studio Laura Requesens Martin is a Barcelona based creative studio specialising in art direction and physical production for brands and agencies.
Graphic Design
Branding

With over 10 years of experience, they design and build bespoke environments for events, brand experiences, shootings, window displays, installations and set design.
Visual Identity
Editorial Design

The studio combines creative direction with hands-on production through its own workshop and a trusted network of specialised craftspeople. 
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Authors: Studio Laura Requesens Martín
Edited by: Herejía Studio
Editorial Design & Mixed Media

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The branding employs a serif font for a refined, craft-oriented sophistication, blending seamlessly with floral motifs from projects like giant flowers.

Minimalist layouts prioritize imagery of bespoke installations (e.g., Sant Jordi, Castañer stands) in natural palettes. Clean hierarchy uses ample whitespace, high-contrast photos, and subtle organic accents to evoke Barcelona's creative scene and the studio's 10+ years in art direction.
Top Herejia Studio® by Carlos Franco                                                                                    © 2026