Bio

Shaped by a belief that meaningful work begins by questioning the norm. With a background that spans cultures and disciplines, Carlos Franco brings curiosity and flexibility to every project, combining sharp strategic thinking with bold, expressive storytelling.

Whether building a brand from scratch, shaping editorial content, or directing the visual language of a campaign, the focus stays on creating clear and lasting identities. Each project, regardless of scale, is treated as a unique opportunity to turn ideas into something that connects, performs, and leaves a genuine mark.

Email, LinkedIn, Behance, Bandcamp

Education

Master Visual Design
ELISAVA Facultat de Disseny i Enginyeria de Barcelona
2022 — 2023

Industrial Design Degree
Pontificia Universidad Javeriana
2011 — 2016

Experience

Designer & Label Manager
Ediciones Espectro Oculto®
2024 — Present

Mid Graphic Designer
Lemon e Hijos®
2023 — 2024

Graphic Designer & Music Promoter
Antimateria Bookings
2019 — 2022

Graphic Designer Jr.
Sancho BBDO
2018 — 2019

Graphic Designer & Music Promoter
Tres/Cero/Tres
2018

Skills

Branding
Visual Identity
Concept Development
Design Strategy
Digital Content
Naming
Editorial Design
Print Production
Product Design
Music Production
Sound Design

Clients

Repsol
Canyas Barcelona
Fundación Telefónica
Goverment of Suriname
Ajuntament de Barcelona
V8 Interceptor Publications
PSC (Partit dels Socialistes de Catalunya)
BID (Banco Interamericano de Desarrollo)

herejia.xyz

Herejía Studio®

Founded by Carlos Franco; Herejia Studio® operates in deliberate opposition to the predictable. It brings together graphic design, identity, sound, and moving image under a single way of thinking.

Coming from “herejía” — heresy — understood not as rejection, but as curiosity: the impulse to question, to look again, and to approach things from a different angle. That idea runs through every project, shaping how concepts are developed and how forms take place.

Herejia works with artists, brands, and independent projects to develop identities and systems that are clear, adaptable, and made to be used over time.

Based in Barcelona (Catalunya)

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Lemon e Hijos®
2023 — 2025

Lemon e Hijos is a design studio based in strategy, content and audiovisual production for brands. Specialising in digital brand strategy, the studio combines SEO expertise with content strategy to help brands grow their audience and visibility in search.

Concept
Branding

Its work spans creative direction and content strategy — from copywriting, storytelling and community management to editorial and graphic design — alongside advertising creation for both digital and offline media such as TV, radio and press.

Art Direction
Concept Development

Lemon e Hijos has developed exclusive, long-term relationships with brands including Box Repsol, Guía Repsol, Nike, Massimo Dutti, La Vanguardia, Fundación Repsol, Ajuntament de Barcelona, Netmind and many more.

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Rooted in Barcelona's creative scene, Lemon e Hijos operates at the intersection of strategy and craft, treating brand communication as a long-term narrative rather than a series of isolated pieces. This integral approach — spanning digital strategy, editorial content and audiovisual production — allows the studio to maintain a consistent voice for its clients across every channel, while its confidential, exclusivity-driven model reflects the trust placed in it by major national brands..

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Herejia Studio® by Carlos Franco